Posts Tagged ‘who buys them’
Need Fast Cash?
Posted on: November 25, 2010
This is the prefect time to join LBB, especially as the holidays are here. Need to generate fast income or want to supplement your current income? Well, LBB is perfect!
Seriously, who doesn’t buy gift baskets? The possibilities are unlimited…
- In: Business | Gift Industry
- 2 Comments
Reasons why we should be excited about this industry!
Gift Basket Business Statistics:
1) The industry has had an amazing amount of growth over the last twenty years and is now worth around 3.3 billion dollars annually in the US.
2) Gift baskets make up part of the ‘gift industry’ which is worth over 200 billion dollars a year. They are ranked fourth as a category behind other popular gifts like clothing and vouchers.
3) The industry has long been dominated by woman and even though men are slowly getting more involved, women make up the majority of business owners in this industry. Women are also more likely than men to be customers.
4) The corporate sector of the market is well worth targeting as it represents approximately 40% of the total market.
Who Buys Gift Baskets?
Posted on: July 30, 2010
There are five groups that buy gift baskets.
- Individuals
- Private practitioners (doctors, dentists, veterinarians, etc.)
- Corporations
- Institutions (hospitals, colleges)
- Non-profit organizations (Boys’ and Girls’ clubs, United Way, etc.)
A word of caution – don’t send your first mailing to every group listed above. Limit the mailing to two buying groups at most. Review the results and revise your literature if the response is low. When you’re satisfied with the results or revision, send the next mailing to another group and repeat your review.
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